The concept might have raised a few eyebrows beforehand, but the workshop and catwalk show on “The Role of Fashion in Shaping Migrant & Labour Rights” brought some serious issues into the, well, spotlight of the Peoples Global Action on Migration Development & Human Rights (PGA). Among those were
Exploitative working conditions, sweat shops, forced labour and child labour and forced migration through human trafficking. While these are of course not exclusively related to migration and trafficking, there are many links to the production of fashin. Some of the examples given made me put my iphone away and hide my Nike-shoes under the table… 😉 These examples show that the approach includes also so-called lifestyle items in the fashion context.
The organiser of the event, Positive Runway (that is also a global HIV/AIDS awareness program – “Global Catwalk to Stop the Spread”) favours ethical fashion instead and combines it with the slogans “Power to choose – Power to say no – Power to change the world”. More information can be found here:
The goal of the unusual campaign strategy is to get the interest and raise the awareness of especially young people. While most of the PGA members are very aware of these topics, the event provide a good example for unusual campaigns with a broader impact.
And here is the Gallery: